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Companies want OUR Video Ads
We are building OUR own video ad, made from a piece of all of US, but lately companies have been asking US to create video ads for them, just like WE are doing OUR.
Just days after partnering with Coke for a greeting cards promotion, YouTube announced a partnership with Southwest Airlines that asked YouTube users to create video ads for the Dallas-based airline.
YouTube has clearly decided that contests are a good money-earner and drum up yet more press attention - particularly when partners and sponsors include Coke, Southwest and Cingular.
There are too many contests being launched on YouTube these days for anyone to keep track: YouTube Underground, the YouTube-Southwest ad contest, MyCadillacStory and RealHousewives to name a few. CBS also used the site to launch a contest involving the Super Bowl: users could submit 15 minute clips to be included in the channel’s Super Bowl coverage.
13.02.2007. 20:41
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